Biznology

JANUARY 6, 2020

Catch her informative keynotes at B2B marketing conferences here and abroad. Elle Woulfe , VP of Growth Marketing at the product design platform InVision , is one of the most coherent thought leaders in the B2B realm. Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

SalesIntel

OCTOBER 13, 2021

Explore how to create B2B leads, maximize your outcomes, learn new techniques for you and your marketing team, and understand the big picture. The guide includes: Follow the Proven B2B Lead Generation Strategy. Know Your Sales Qualified Leads and Marketing Qualified Leads. Generate Leads from Your Webinars.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Conversica

JULY 20, 2022

The ability to look toward the future to predict consumer behavior is potentially one of the greatest benefits that marketing AI has to offer. We have so many dashboards and so much information, but most of the information is not real-time, and a vast amount of data is being created in multiple forms.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Ledger Bennett

MAY 7, 2020

A marketing funnel is the journey that your audience goes on through their research, education, information and decision making process. If you think about the shape of a funnel, the top being the widest point and narrowing down to the bottom, all stages can be aligned to marketing channels and messaging.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

markempa

JANUARY 14, 2013

Felix Mathew, marketing director, Rome, Italy. Felix had earlier asked me some questions about cost per lead, which I won’t share here, since the information is private to his company. However, I thought it would be helpful to publicly answer his follow-up question, about lead qualification, on the B2B Lead Roundtable Blog.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 120

SnapApp

APRIL 25, 2018

Potential customers want tools that will seamlessly fit into their workflow with little setup time, and they want to find that information without a salesperson guiding the process. Marketing, sales, and customer success teams have to evolve. Each year, I write/market this report which features insights from over 100,000 developers.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91