Remove government
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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get” Twitter. White Paper (50). 500, a list of the fastest-growing private U.S.

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What Are 2018’s Biggest Content Marketing Trends?

Contently

governance (how can we make sure we won’t get sued?) Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. and comprehensive brand and style guides. Technology.

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5 Strategies to Help Teams Thrive after a Merger

Kapost

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Additionally, agencies are often a band-aid solution to a blanket problem of content governance. For example, are you switching from Marketo to Eloqua? Centralize Your Content. The benefit?

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Actually Accurate Analytics - Whiteboard Friday

Moz

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. This is a huge problem when it comes to data governance and making decisions based on historical data. Blue Widget White Paper Download" might be too specific.

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Navigating Global Change at Mercer: Part 1

SWZD

Whether it is new generations, automation, economic or government challenges, we are in this very interesting position where the ‘Future of Work’ is something that nobody has a clear answer to, and everybody needs a trusted advisor to rely on. Thus, in this way Mercer also helps with knowledge sharing among our client’s divisions.”.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.