B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Create your Google+ Company Page. Plus, it’s Google! Substance is king.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 9, 2011

Now we have Twitter and Facebook , Google and YouTube , Skype and Yahoo , PhotoShop and iTunes. Acronyms so bewildering that even the strongest in the user community were cowed and didn’t dare ask what they meant. We had MIPS and ANSI , GUI and ODBC , LAN and ASCII , BIOS and DOS. Now it’s all fun.

Skype 100

Skype Youtube Rules Communities 100

B2B Marketing Traction

AUGUST 23, 2013

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JANUARY 30, 2013

Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. I recommend that B2B marketers set up a Facebook page and B2C marketers have a presence on LinkedIn. So there is no “either or” in my opinion – the more presence you have online the better.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JANUARY 23, 2013

It’s similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. mozRank is on a scale of 1 to 10 and is SEOmoz’s 10-point measure of link authority and popularity. Track # of subscribers as well as views.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JUNE 4, 2012

The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more. I tried the links to LinkedIn, Facebook and Twitter, and they all went directly to my notifications settings or preferences pages on the sites.

Social Networks 100

Social Networks Social Media Twitter Curation 100