Paul Gillin

MARCH 13, 2012

Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. Tech firms will also need to serve a wider variety of vertical markets because price deflation won’t permit the luxury of focusing. HTML 5 was a strong third. Can Microsoft compete? “We

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MARCH 24, 2011

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. Organizations will flatten and fragment because vertical hierarchies move too slowly. January 1 marks the beginning of a new decade, and it’s worth reminding ourselves of how much changed in the decade just completed.

Social Media 50

Social Media Media RSS Verticals 50