Chris Koch

JANUARY 31, 2014

Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website. Latest Post Marketing Strategy' Indeed, the Vanity Fair author cites Fallon’s audition video and notes the nearly 3 million views it has had so far.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

JANUARY 22, 2010

For this reason, I think we need to think about blogs as the center point of a social media strategy. To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. Especially on blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

MAY 15, 2012

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. The big strategy consulting firms have been doing this for decades. Idea selling isn’t a replacement for any current selling skills. It is an additional tool. But why are ideas so important now?

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

OCTOBER 14, 2011

I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). What a ridiculous notion, that someone’s content is worth tweeting every time. Now I wonder.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 14, 2011

I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). What a ridiculous notion, that someone’s content is worth tweeting every time. Now I wonder.

Social Media 100

Social Media Media Twitter Social Networks 100