ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. A Perpetual Growth Engine mindset takes hold So, how can we approach marrying AI and go-to-market in a more strategic way ?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

SEPTEMBER 22, 2015

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Image via SearchEngineLand.com.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Write for your buyers not to game the system. As if that was something that was really easy to do.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

JULY 29, 2014

Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” As if that was something that was really easy to do.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

NOVEMBER 18, 2020

The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest. Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products?

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

NOVEMBER 11, 2020

Technical SEO has a huge impact on your online visibility, and not just search rankings. Technical SEO, however, is about improving technical aspects of your website in order to make it easier to crawl, easier to understand, and more valuable overall to search engines. And the best part? Why does this matter?

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147