How Does Social Selling Tie Into B2B Marketing?
KoMarketing Associates
SEPTEMBER 7, 2017
For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). Try searching on Social Mention or BoardReader.com to find mentions of industry keywords.
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