Marketing Craftmanship

JANUARY 5, 2020

Here are some tangible and intangible factors that, on an individual and combined basis, can drive marketplace opinion on whether you or your firm is a “safe choice”: Transparency: Is information regarding your firm’s philosophy, products / services, processes and people available and easily accessible?

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

AUGUST 7, 2011

At the very least, all companies should use Google Alerts to keep track of what’s being said about them online. This does not simply mean pumping out a press release every time your company introduces a product, wins an industry award, or appoints a new vice president.

Branding 100

Branding Brand Identity Viral Marketing Opinions 100

Marketing Craftmanship

JULY 4, 2011

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

MARCH 16, 2013

Forget Facebook, Twitter and Google+. But your video products must be sophisticated, professionally produced, and no longer than 3 minutes. Resist the temptation to include sloppy, home-made productions, or hour-long webinar presentations. If you already have a blog and you’re not meeting those goals, then shut the blog down.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

JANUARY 5, 2012

I don’t work for Glassdoor.com in any capacity, or receive compensation for promoting its products, but it’s a no-brainer to take advantage of an opportunity to provide credible, positive content that offsets misinformation, warts and shortcomings that others are sharing online.

PR 100

PR Social Media Tools Media 100