Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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Seven Ways to Increase Your Brand Influence

Webbiquity

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Become a Brand Influencer on TikTok, Instagram, or YouTube. Order the product on their home laptop.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Google settled a lawsuit last fall relating to its Google Buzz service.

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18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? And how exactly does Google+ impact search results?

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. by Dave Fleet. by Stuntdubl.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. explains, “This isn’t about optimizing your ‘fan’ page to appear in Google search results, but instead is about optimizing your own site and pages to appear in Facebook search results.&#.

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