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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. It depends how good you make it.

PR 48
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Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Moz

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. This isn’t the Google Page Rank number, but instead the Page Rank within this graph alone.

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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy.

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The 24 Best Email Marketing Tools

Webbiquity

Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. Google Review Count: 349. Sample review: “Ever forget to follow up with a contact? Google Review Count: 332. Google Review Count: 285. Google Review Count: 270. Google Review Count: 261.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Google Review Count: 345. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

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The Ultimate Guide to Marketing Campaigns

Hubspot

For increasing brand awareness: Sentiment, social mentions, press mentions. If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. They also paid to promote the Good Goes Round URL on Google.