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| | MODERN B2B MARKETING
OCTOBER 26, 2011 [Google, PR] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. It depends how good you make it. Larry’s reaction? Conclusion.
| | GROW - PRACTICAL MARKETING SOLUTIONS
OCTOBER 7, 2009 [Google, PR] The end of PR as we know it
I’ve been honored to explore this topic with Steve Farnsworth , Chief Digital Strategist of Jolt Social Media , who is absolutely one of the smartest PR and marketing guys I know. A sampling of the comments from the chat are included at the end. At a minimum, sites I would include are Google Alerts, Twitter search, and Technorati. You don’t want to try this at home.
JULY 24, 2012 | ENGAGE
[Google, PR] 15 Twitter Hashtags For Content Junkies
OCTOBER 26, 2011 | MODERN B2B MARKETING
[Google, PR] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
JANUARY 17, 2011 | WEBBIQUITY
[Google, PR] Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 4, 2011 | DELICIOUS B2BMARKETING
[Google, PR] How to Become a Stellar Guest Blogger
NOVEMBER 2, 2010 | WEBBIQUITY
[Google, PR] Book Review: Social Media Marketing
OCTOBER 7, 2009 | GROW - PRACTICAL MARKETING SOLUTIONS
[Google, PR] The end of PR as we know it
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| | WEBBIQUITY
JANUARY 17, 2011 [Google, PR] Best Social Media Stats, Facts and Marketing Research of 2010
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions, 36% said it was to get a freebie (sample, coupon, trial etc.),
| | ENGAGE
JULY 24, 2012 [Google, PR] 15 Twitter Hashtags For Content Junkies
And since here at Engage we’re all about content, I’d like to share 15 of the most-used content hashtags that you should bookmark, follow, tweet, and use to connect with other content savvy minds – each with a sample Tweet to give you a taste of what you’ll find: 1. SEO Fundamentals that Google Can’t Ignore bit.ly/Ok7W5W content. LuVz6w. via @ TMGmedia. Rebecca P. d1l9W.
| | BUZZ MARKETING FOR TECHNOLOGY
SEPTEMBER 30, 2008 [Google, PR] Make Your LinkedIn Profile Work for You | chrisbrogan.com
found your sample profile… er… dry. in the last 14 days section to see how PR and other. google. youtube. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S. Write to be Read. Comments.
| | DELICIOUS B2BMARKETING
JUNE 22, 2009 [Google, PR] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Google has dis-intermediated the content business. You don’t have to hire a PR agency to kiss the arses of the editors any more. great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. Come and get it! World.
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WEBBIQUITY | TUESDAY, NOVEMBER 2, 2010 [Google, PR] Book Review: Social Media Marketing
This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy. Social Sharing (YouTube, Flickr, SlideShare, etc.). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose. Post on Google Buzz. Blogs. Amen!). MORE >>
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011 [Google, PR] How to Become a Stellar Guest Blogger
c) Use Google Search Being the most obvious way to find guest blogging opportunities, this one may not be your first alternative because it takes plenty of time: searching and emailing back and forth is really time-consuming. For example, for a personal finance-related blog, I might suggest the topic: “Advanced Google Hacks to Search for Deals and Special Offers. (This would include some advanced but useful Google search operations to help readers find the best deals.) found out about you on youtube, you really are useful when it comes to blogging! Reply S. MORE >>
MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008 [Google, PR] Are your words the ones your customers use? - Marketing Interactions
spot a sample of clients (i.e By the way these could be words or "non words" like, do they use structured language ( 1,2,3), first person, complex words, emoticons, reference to a specific youtube video. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Have you ever listened to the way people talk? No, I mean really listened. Word choices are telling. Why, you ask? Thats what inspires people to reach out to you. MORE >>
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