Anything Goes Marketing

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Better show up on the first page or go home

Anything Goes Marketing

While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably means the following: Google AdWords sponsored this study SEO firms sponsored this study The Bill and Melinda Gates Foundation sponsored this study.

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Why B2B websites fail

Anything Goes Marketing

The same can be said for your PPC search campaigns. If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site. Let them munch on it and if they want more, then they can fill out a web form that has additional fields.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Lycos Top 50 : Get an idea of which keywords are hot Google Keyword Tool : Makes recommendations on additional popular keywords. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Shows your competition and search volume.