Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

OCTOBER 9, 2013

Content marketing is very time intensive because it’s personalized and customer-centric. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. . Social promotion has been on the rise since 2012.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Content marketing is very time intensive because it’s personalized and customer-centric. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. . Social promotion has been on the rise since 2012.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JANUARY 23, 2015

The problem is Google and other search engines are moving more and more towards personalized search results. What you see on Google search will be very different from what I see when searching terms as simple as “running shoes.” Finally, Google gives less and less keyword data in their marketing analytics.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Certainly ranking on the first page of Google helps, a lot. Content helps bridge the divide between being unknown and known.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

AUGUST 4, 2015

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership. In the past, Sales could control the flow of information to some degree.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

Doubleclick 100

Doubleclick Google SEM Ad Building 100