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Crimson Marketing

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

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5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Marketing has transformed into “the glue across the organization, providing oversight and coordination.”

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Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

Good social amplification first takes into account a target demographic and then does the appropriate research beforehand. While there is still plenty of room for word-of-mouth and organic growth, paid amplification is growing in popularity as a means to get in front of a larger audience. Pump up your content.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Try googling the words “Big Data.” If boiling down human behavior to binary histories sounds like the stuff that only those in the field of research or complex financial transactions can take advantage of, consider E-commerce—a world with which most of us interface today. Do big data marketing analytics really work? .

Analytics 100
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How To Create Killer Content With Google Analytics

Crimson Marketing

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Image: Courtesy of research-live.com. Lead Generation. Customer Retention. Lead Generation.