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Why Do I Need an SMS Strategy as Part of My Retention Marketing?

SmartBug Media

Once underutilized, SMS marketing is becoming a valuable component for businesses to communicate with consumers. Ultimately, you want an SMS strategy that works in tandem with your other marketing efforts, so here’s what SMS marketing can offer that other channels can’t. 7 Benefits of an SMS Strategy.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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4 Automation Tools to Save You Time

Biznology

Boomerang is a Google feature that gives you control over email responses—built around returning emails at the ideal times. It also establishes the best time to send emails out to increase your open rates and response rate. It allows you to send emails and optimize them as you compose them in real-time.

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10 Email Marketing Trend Predictions from the Experts

Litmus

Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. BIMI will become the de-facto indicator of visual trust in email.

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How COVID-19 Has Impacted Business: A 6-Month Retrospective

Hubspot

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. We're not surprised that APAC has been leading the way when it comes to live chat conversations as we've seen this region using more chat and SMS technology for quite some time. Web Traffic.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Litmus ) Emails with graphics have a 1.12% higher click-through rate than emails without any. GetResponse ) Sales emails with 200-250 word length have the highest response rate of 19%. SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. Think With Google ) There are approximately 3.5

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The Definitive List of Cyber Monday SaaS Deals

SendX

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Whether a file is sent in an email or slack, stored in Dropbox or Google Drive, or used in another app like Trello or Docusign, you can find it on Publist. Deal - 40% OFF (save $1200+) across all annual plans. ?