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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

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One way to tackle closed loop marketing

Anything Goes Marketing

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. A: Rethink.

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

Online presentations. Webinars/webcasts. Related Stories 3 Tips for Selecting Blog Topics Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out.' Starting with the ones most commonly used: Social media (other than blogs).