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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

Online presentations. Webinars/webcasts. 4) Marketers are using more social media more often. 5) Content marketing budgets are increasing. 6) More successful content marketers allocate more of the budget to content. On average, firms allocate 30% of their marketing budgets to content marketing.