Remove network

Chris Koch

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

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Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. What a ridiculous notion, that someone’s content is worth tweeting every time. Now I wonder.

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Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. What a ridiculous notion, that someone’s content is worth tweeting every time. Now I wonder.

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Why salespeople should sell ideas: an FAQ

Chris Koch

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Sales and marketing need to work together to develop an idea network —a group of internal and external SMEs that can help develop and vet new ideas and put them into the hands of salespeople. That was in 2009.

FAQ 100
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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. You and your posts are referred to more often as the network of referrals grows. Grow the number of influential referral sites.

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We’re missing the real social media revolution

Chris Koch

Of course, I’m talking about Google, which sucks cash out of businesses just like the newspapers and magazines used to. Businesses believe they have nowhere else to go to get their messages out other than through Google paid search, so they pay through the nose for it, just like advertisers used to with newspapers and magazines.