Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Email content is no longer locked in stone when you send it. Google’s Pony Express is the most promising development in this space. Navigation. Live Content.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

SnapApp

SEPTEMBER 8, 2016

Now, let’s all pause for a second to think about how much more complicated life would be if you couldn’t send a locked file format that worked seamlessly across devices and systems. of PDFs living on the Internet. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers. The History of the PDF.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Content Marketing Institute

MAY 24, 2018

HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love. Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? All results were from content that we (and others) had already written. Repurpose plan in a nutshell. Repurpose plan in a nutshell. But first ….

Microsite 103

Microsite Content Advertising Agencies Lead Ranking 103

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Last week’s post looked at newer marketing automation systems that focused on small businesses. per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167