Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Martech Advisor

MARCH 9, 2020

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. Your privacy policy should also include how customers can contact you. Redesign the Opt-In Process.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Privacy by Design. This is probably the most important right of GDPR that affects marketers. Each of your EU customers has the right to have their data erased if requested.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The confetti heatmap is ideal if you want to understand how visitors from different sources behave, such as where they click most and which sources lead to the most engagement on your site.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Marketing Institute

OCTOBER 25, 2018

Voice already prompts one of every five Google searches on mobile devices, and analysts are not only predicting this to increase, they’re harping that a world with screen-less searching is around the corner. Use structured data, site links, and rich snippets to help Google provide the right answer people are searching for.

Content Marketing 103

Content Marketing Planning Privacy Policies Long Tail Marketing 103