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How to Create an Effective Social Media Content Strategy

Valasys

Use tools such as Google Analytics for reviewing how your content is performing. User-Generated Content (UGC) is any form of content including images, videos, text, and video that has been posted by users on online platforms such as social media channels and wikis. (alt – Typical social media optimization flow).

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Google+ - Google+ is Google's new social network.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. It becomes a matter of the "degree" of good. In my case, my goal is to create contact - get people to declare themselves to my team.

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. That ought to get you started!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. Now you have RSS, podcasts, videocasts, blogs, wikis, mashups, widgets the list goes on. First, you have to have a lead nurturing platform in place.

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11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

I bet many of the leads in your database are reading your blog -- shouldn''t you pay them some attention, too? Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 11 Smart Ways to Nurture Leads With Your Blog.