Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. The really "good stuff" comes from deeper market and customer analysis over time.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

seo.co

FEBRUARY 10, 2022

Many marketers don’t understand what’s necessary in measuring and analyzing a content marketing campaign—and even if they do, they may have trouble interpreting the data. Google Analytics is going to be a major help to you (and I’ll be exploring it in detail a bit later), but there are a number of other strong tools to consider.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Hubspot

AUGUST 17, 2017

For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. To really show your client progress, you should also report search data from MOZ, SEMRush, or Google Search Console.

Work Management 70

Work Management Marketing Management Process Automation 70

Single Grain

APRIL 28, 2023

In today’s digital age, creating video content has become an essential part of any successful online marketing strategy. To truly reap the benefits of video marketing, you need to implement effective video SEO. HubSpot discovered that 31% of marketers add video to their websites to improve SEO.

Youtube 98

Youtube Traffic SEO Video Marketing 98

Hubspot

JUNE 19, 2014

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Sprout Social

OCTOBER 17, 2016

19% lift in customer satisfaction for companies using Twitter for customer service. Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. You can track this in Google Analytics. But you have to use the right ones.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111