Content Standard

AUGUST 24, 2021

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. The feudal system is alive and well in digital marketing. And those fiefdoms have reached monolithic scale. Not convinced?

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

NuSpark Consulting

JULY 2, 2010

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

chiefmartech

AUGUST 2, 2016

The pace of marketing technology innovation continues to accelerate, and as this latest study reveals , understanding how to manage marketing technology has become one of the most important skills for senior marketers to be successful.

iProspect 40

iProspect Peer-to-peer Marketing Management Case Studies 40

Webbiquity

APRIL 7, 2010

Kevin Lee reports on a study showing that search increases brand awareness by 6% or more, and points out that, because PPC search marketers pay only for the click, the lift in branding due to the sponsored link is free. Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

chiefmartech

SEPTEMBER 19, 2016

He will present original research that used machine learning to compare the main enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making. Real-World Case Studies of Marketing Technology Success. e.g., machine learning. What would you like to ask them?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Conductor

OCTOBER 14, 2019

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Whenever I go over to a friend’s house, it’s always “Alexa, please do this,” or it’s a Siri, or a Google Home. I love reading.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15