Modern Marketer Guide: Building the B2B Marketing Dream Team
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OCTOBER 30, 2023
Unlike sales teams, which have defined roles and structures—SDRs, BDRs, and AEs—the structure of marketing teams is shrouded in ambiguity. Companies are always on the hunt for people to fill the “hot” new roles, like email marketers, paid social specialists, and TikTok creators, as the latter starts to show its commerce potential.
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