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Modern Marketer Guide: Building the B2B Marketing Dream Team

Metadata

Unlike sales teams, which have defined roles and structures—SDRs, BDRs, and AEs—the structure of marketing teams is shrouded in ambiguity. Companies are always on the hunt for people to fill the “hot” new roles, like email marketers, paid social specialists, and TikTok creators, as the latter starts to show its commerce potential.

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AI workflows for marketers—and recommended tools for each

MKT1

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. Upload marketing or contact data and use AI to analyze it, and even update the original spreadsheet. Who is it for?

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale.

Trends 101
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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. 59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Tiffany Da Silva @Bellastone.

VALS 78
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19 Content Marketing Conferences to Attend In 2019

nDash

Check out her morning keynote ‘How to Supercharge Your Marketing with Competitive Intel’). Amy Bishop , Cultivative (She’s giving a talk on ‘How to Integrate Social Ads into Your Multi-Channel Strategy’). Jamie Alberico , Arrow Electronics. SXSW – March 8-17 – Austin, TX.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

SaaS applications are most often multi-tenant solutions meaning that, within the cloud, two or more companies or clients may share the same server and (depending on their fees) the same database resources. Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals.