Digital B2B Marketing
MAY 22, 2012
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. Only 40% share webcasts.
Digital B2B Marketing
MAY 3, 2012
Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.
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Digital B2B Marketing
NOVEMBER 6, 2012
However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn.
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution.
Digital B2B Marketing
MAY 17, 2012
If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of demand generation. Marketer: Oh, and we have two new white papers we can use in this program. Can Lead Generation Be This Easy?
Digital B2B Marketing
MARCH 1, 2012
B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. The problem is, advertisers often do not know where their ads are running.
Digital B2B Marketing
MAY 31, 2012
Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.
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