Biznology

FEBRUARY 9, 2016

We then get into a conversation about the issues of developing a lead generation campaign, and it becomes painfully apparent that few know the basics of how to develop a campaign that has even a small chance to generate leads. . So with that in mind, this blog is focused on the basics. Targeting and List Selection – 50-70% of success.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

JULY 31, 2015

The first level targeting matrix is industry code (SIC or NAICS) and company size. For example, several years ago I was involved in a lead generation and qualification program for a client where it took 22 months for the lead to finally say the timing was right. This matrix is frequently called the “sweet spots” for marketing.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification. This is closely followed by branding and customer engagement.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. But, in fact, there are also silos within silos.

Trends 80

Trends B2B SIC Telemarketing 80