recency Generation Related Topics 
Customer Experience Matrix
APRIL 28, 2009
I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. How would you rate your experience with.
Customer Experience Matrix
OCTOBER 2, 2013
The recommendations are typically fed back to execution systems, such as email generators or Web content managers, which insert links to the recommended content into Web pages, emails, or newsletters. This in turn lets the system recommend which existing content the customer is most likely to select next.
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Customer Experience Matrix
APRIL 24, 2008
During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. The list can be generated in formats for mail and email delivery. Let’s start at the beginning.
Customer Experience Matrix
DECEMBER 26, 2007
Filters can consider event recency, rules for contact frequency, and customer type. My own explanation has long been that most banks cannot act on the leads these systems generate: either they lack the contact management systems or cannot convince personal bankers to make the calls. Some vendors have agreed.
Customer Experience Matrix
DECEMBER 26, 2014
So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. Forms can generate an alert or take another action after they are submitted. You may have noticed that there are many B2B marketing automation systems available.
Customer Experience Matrix
JANUARY 3, 2013
Splits can be based on logical conditions, random selections, or auto-generated cells with all possible combinations of specified variables. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.
Customer Experience Matrix
OCTOBER 10, 2006
Yesterday’s entry showed that a simple simulation model, predicting only whether customers make a purchase in each time period, could generate meaningful statistics about customer value and status. Such a model can be generated with a few lines of code in an agent-based modeling system. (I But that’s probably a bit too simple.
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