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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Let’s dive in.

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The Bamboo Project Blog

Buzz Marketing for Technology

For every website a presenter mentioned, I was able to grab the link and supporting materials to fill out my notes immediately, something I wouldnt have been able to do if I took notes with my traditional paper and pen. In Tonys screencast example (below), "Moodle" and "WizIQ" are the two search terms hes using.

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The Ultimate Hack: How our newest Growth Hacker landed a job with Vidyard

Vidyard

However, I was too frustrated after being turned down everywhere else (for one reason or another) and realized that on paper, I didn’t look too great (Bachelors Degree in Science and a bunch of failed business ideas). I got my hands on the best tutorials and screencasts that I could find and got to work. I gave myself about 1.5

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How to Use Video in Your Marketing: 20 Ideas to Try Today

Hubspot

When infographics first blew up the internet , they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. Screencast a demo of your product. User-Generated Video ( GoPro ). Increasingly, marketers have to come up with innovative ways to grab visitors' attention.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL to create a trackable shortened link or generate a QR code. 3) Share Link Generator. 3) Strong Password Generator. Generate a secure password. It removes ads, navigation and other web page “junk,” saving paper and ink. Random Number Generator. Google Review Count: 142. 1) Pingdom.

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Increase Response 400% with Low-Cost B2B Videos

Rev

How can we use B2B video explicitly to help us generate more demand and leads in the market? Entrepreneur has some great tips on how to get started, including using B2B video testimonials and free screencasting apps. What about using B2B video to merchandise white papers and ebooks?