Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Convince & Convert

SEPTEMBER 21, 2010

On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143