Industrial Marketing Today
JUNE 19, 2010
Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.
Convince & Convert
MAY 26, 2010
Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Stelzner on Vimeo.
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Digital B2B Marketing
JUNE 7, 2012
With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. A system for managing all aspects of online media planning, buying and reporting, including RTB inventory, data and direct media buys.
Convince & Convert
SEPTEMBER 21, 2010
On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important.
Convince & Convert
MARCH 16, 2010
I've talked to many recent members who say they've already grown tired of the service and don't plan on using it much moving forward. if you haven't read it yet – [link] [link] Patrick Knauer RT @jaybaer: Great read on Twitter's challenges in the SM space.
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