Generation, Media Plans, PPC and SME

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Marketing Zone

42 B2B Marketing Acronyms and Abbreviations

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

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