The Forward Observer

JANUARY 26, 2024

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

APRIL 26, 2024

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan About the Book Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Douglas Burdett, host of The Marketing Book Podcast. Think of Amazon, easyJet and Sky.

Amazon 152

Amazon Buyer Personas Click Rate Paid Search Agency 152

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

FEBRUARY 2, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

DECEMBER 15, 2023

So why is marketing it so hard? Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Frustratingly inconsistent.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169