Paul Gillin

APRIL 24, 2012

It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. Photo via NigelBeck.com.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. Cisco is also terrific a generating discussion.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

FEBRUARY 2, 2012

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. Sales people don’t effectively follow up on longer-term opportunities.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep.

ROI 50

ROI Paid Content Social Marketing Webcast 50