landing-page 
Writing on the Web
AUGUST 13, 2014
Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Landing pages… White Paper… Free Report… etc. Phone calls and lead generations. E-newsletter 75%. Articles…56%.
Writing on the Web
APRIL 27, 2016
Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? Where do you rank on search engine returns? Invest your resources accordingly. Leads/Rates/Bounces.
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