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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. So What Can You Do With This?

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5 Essential Functions for Every B2B Website

Biznology

Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. So don’t squander the opportunity to turn your website into a lead generation tool. There are basically two ways to approach this objective: Add an offer, a call to action and a landing page with a data-capture form.