SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

MKT1

JULY 13, 2023

I thought this project was a great example of where “content marketing” and marketing in general is going. Part 1: Marketer Made A Breakdown of Anrok’s Sales Tax Index I chatted with Devon and Halley to dive deep into The SaaS Sales Tax Index , the project I mentioned above.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Metadata

APRIL 25, 2023

We interviewed two Metadata customers to look at things like their evaluation process, how they got leadership buy-in, and, most importantly, the good, bad, and ugly of using Metadata. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

B2B Marketing Analytics

OCTOBER 20, 2019

Translating this analogy to our world of analytics, the insights that are provided by marketing analytics frameworks can only be as good as the data that is fed into the analytics infrastructure by the martech platforms and the associated processes. focus on 1 key area – the campaign planning and execution framework.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Measure Marketing ROI: Best Practices from the Experts. Change Management?

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Generating high-quality leads is crucial, but can be a real challenge. That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

B2B Marketing Analytics

SEPTEMBER 22, 2019

This customer experience, which is powered by marketing databases, is a key factor that differentiate the high performing and growth-focused marketing organizations. a key competitive advantage that differentiates the best performing marketing organizations especially the ones that are focused on growth marketing.

Analytics 40

Analytics Work Management Marketing Management Marketing Automation Services 40

Hubspot

APRIL 20, 2017

When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. And as a growth marketer, it’s your job to figure out what those questions are.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 76

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: 5 Core Content Types Every Marketer Needs To Succeed. #11. Engagement (Do people share and comment?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48