article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. According to Gartner, six to ten people are involved in every B2B purchase. your website, social media posts, newsletters). Define your target market and buyer personas.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. According to Gartner, six to ten people are involved in every B2B purchase. your website, social media posts, newsletters). This is especially important in a B2B context.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. Identify the buying center and personas. When preparing your product for market, you must always consider your customer.