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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. According to Gartner, six to ten people are involved in every B2B purchase. your website, social media posts, newsletters). Define your target market and buyer personas.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. According to Gartner, six to ten people are involved in every B2B purchase. your website, social media posts, newsletters). This is especially important in a B2B context.