Remove Funnel Advertising Remove Gartner Remove Newsletter Remove SWOT
article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. According to Gartner, six to ten people are involved in every B2B purchase. your website, social media posts, newsletters). Define your target market and buyer personas.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. According to Gartner, six to ten people are involved in every B2B purchase. your website, social media posts, newsletters). This is especially important in a B2B context.