Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The ROI Guy

OCTOBER 22, 2010

To remain top of mind with the buyer and claim the “thought leadership” position, marketers are deploying marketing automation to provide a steady stream of educational content for buyers. There are more channels to reach customers – email, microsites, social networks – and businesses must develop more cohesive marketing plans.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Valasys

DECEMBER 20, 2019

According to Gartner, more than 66% of CEOs say that they have it on their minds to change their business models in the coming three years. Dropbox’s campaign with thought leadership that delivered an ROI of 25:1: Dropbox is a file hosting service that wanted to tap into a new audience market.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

MARCH 30, 2016

In fact, 98% of marketers acknowledge that the online and offline channels are merging and a third of marketers already have their digital techniques fully incorporated into their marketing operations, according to Gartner. And here’s why: Your customers are online , so that’s the natural place to talk to them.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48