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25 Best B2B Marketing Conferences 2021

Pam Didner

Take advantage of this one-stop, two-day, virtual event and acquire all of the information you need to drive conversion, create loyalty, and maintain your competitive edge in an increasingly complex financial services sector. Gartner Marketing Symposium | XPO. February 24 & 25, 2021 | Virtual | Website. Unleash 2021.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. As much as I wanted to talk about customer loyalty and advocacy, we do have a Canadian as a guest today. The lifetime value, the loyalty and advocacy built on curling, in this tiny little outpost. Paul: I’m an expert in the Luge.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

consumers would pay more for a product or service to ensure superior customer experience. 44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). The Home Depot builds a great customer experience by giving away their expertise during their Do-It-Yourself, Do-It-Herself and Kids Workshops!

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Market Intelligence and Product Intelligence: 2 Pillars for Agility & Progress

Datafusion Solutions

Using Business Intelligence, primarily Product Intelligence and Market Intelligence, you can derive valuable insights from the data you get from your product and your competitors that form the market. . Product Intelligence. To accelerate towards this target, continuous research of the selling product is essential.

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The next level of marketing maturity on stage at MarTech this October

chiefmartech

This inspired a multi-year martech journey that included taking a fresh look governance, procurement and dedicated resources — and a new company mandate: every decision on tech must align with an external positive impact on customers, as well as an internal positive impact on employees (i.e., productivity, automation, ROI).