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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the Gartner Report: Content creation accounted for 9.3% Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance! The State of Marketing Budgets 2021.

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Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

” After writing a book, most entrepreneurs received media opportunities – 63% were featured in online magazines, 43% in newspapers, and 33% on the radio, and 10% on TV. If you need sales and leads for your product, you always want to focus on your ideal customer profile. Are you thinking of writing a book? Reduce their risk.

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The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. Treating Thought Leadership as a Product. Image attribution: Erik Lucatero. Take ADP’s Thrive , a blog for small-business owners.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Marketing Magazine ).

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

I hope you find this to be a valuable resource for your B2B Marketing efforts. BtoBmagazine – BtoB Online – The resource for # marketing strategists. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. (And I quickly found that no list is perfect.).

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To.

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PESO Model for PR: Paid, Earned, Shared, Owned Media

Brandpoint

It’s estimated by Gartner that by 2020, customers will manage 85 percent of their relationship with a company without ever talking to a human. Aside from the cost of resources to create content, owned media is free. These assets serve as the foundation to make all of your paid, earned and shared channels work. First steps.