| |  Gartner + Linkedin + Product + Resources | 17 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY JULY 19, 2010 B2B Marketplaces: A New Breed Takes On an Old Problem Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge. | B2B MARKETING INSIDER JANUARY 24, 2013  Top 50 B2B Marketing Influencers On Twitter hope you find this to be a valuable resource for your B2B Marketing efforts. BtoBmagazine – BtoB Online – The resource for # marketing strategists. curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Who are the top B2B Marketing influencers on twitter? And I quickly found that no list is perfect.). | | | | | |
| SAVVY B2B MARKETING OCTOBER 20, 2009  How to Lay a Solid Foundation for Marketing Success Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. In the report, Gartner outlines the five phases of the Marketing Activity Cycle to guide for high tech and telecom providers in their major work activities. Gartner points to valuable resources to help marketers in each of these areas. | TOM PISELLO DECEMBER 23, 2010  Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best. This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation. With so many resources available beyond employees, the most innovative companies are driving ideas, innovative improvements, and partnerships via dialogue with the social media community – a term we call Collaborative Innovation. | ANNUITAS GROUP JULY 17, 2012 The Sales Perspective – An Interview with Jill Rowley of Eloqua I mainly use LinkedIn and some Twitter to conduct smarter outreach. Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach? We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation. We would like to thank her for taking the time to talk with us. Has there been a corresponding impact on B2B sales as well? | TOM PISELLO NOVEMBER 4, 2010  Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload. In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. In today’s frugal environment, buyers don’t always have the resources to research issues or frameworks to understand what might ail them. | | | | | | | |
| -
VIEWPOINT | THURSDAY, OCTOBER 11, 2012  PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
Would you like to set aside 30 minutes to see our product?’ Click to start video at this point — In response to my question about how he views research that reports 70% of the buying process is complete before a sales rep gets involved, Carlos notes that Gartner predicts this figure will be 85% by 2015. He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. Stay Tuned MORE >> -
HUBSPOT | MONDAY, NOVEMBER 14, 2011  The Secrets to Stellar Marketing Automation
Noting their early success on the production line, the foreman yells, "Speed it up!" It's not only how to leverage the tools that automate their offerings—from email and search to social media—but access to a comprehensive set of resources to develop the type of relevant content their customers need. If you don’t have the content creation wherewithal, there exists a range of service providers with whom you can work to drive your editorial strategy across Facebook, Twitter, LinkedIn, your website, blog, and search engines. Automate This! Go ahead: automate. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009  Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
As far as production, you want to make it a one-stop shop for all related resources. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. It was not about selling our products or pushing marketing messages. One thing to note – eBook content should not include marketing promotions or sell the company or its products. What prompted Lumension to produce an eBook in addition to white papers? Web 2.0 MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009  Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
As far as production, you want to make it a one-stop shop for all related resources. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. It was not about selling our products or pushing marketing messages. One thing to note – eBook content should not include marketing promotions or sell the company or its products. What prompted Lumension to produce an eBook in addition to white papers? Web 2.0 MORE >> -
B2B CONVERSATIONS NOW | THURSDAY, SEPTEMBER 16, 2010 Why Won’t Anyone Return My !*#@$% Call? (guest post)
Before the Web was part of everyday life, buyers had limited resources for evaluating products and services. Let’s consider software sales: a decade or two ago, buyers were dependent on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. Gartner) or seek out suggestions from their closest peers. Now, when a potential buyer is researching a product or service, they can find most of the information they need at their fingertips – on the Web. Enjoy! It’s not just cold calling. MORE >>
- ClickInsights: What was your "Aha" moment in 2009? - Part 2 CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
- Wake Up, Boss! Your Salespeople Need Help JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, SEPTEMBER 27, 2010
- Top 37 B2B Marketing Posts and Hot Topics August 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
- Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload. THE ROI GUY | THURSDAY, NOVEMBER 4, 2010
- The Sales Perspective – An Interview with Jill Rowley of Eloqua ANNUITAS GROUP | TUESDAY, JULY 17, 2012
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
| |
