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Your Customers Want to Talk to You

B2B Marketing Unplugged

It goes something like this: I have a question/problem/complaint and I would like to share that with the company that sold me the product. Human Resources Person: As long as job-seekers can’t find a phone number. Sales, Customer Service, Human Resources and Operations People (together): But we don’t want to talk to customers. We all know this game because we all play this game.

You’ve Heard Of Big Data But What Is Big Content?

B2B Marketing Insider

Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. think anyone who studies the latest trends in content production and looks into who reads what, when and where will see that we can’t just create short form content, tweets and vines. And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

The internet has drastically changed how consumers behave and how businesses market their products and services. Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. Gartner for Marketing. Gartner. Gartner.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Only about half of marketers try to connect content to sales. TopRank ). 2.

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Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. The Gartner Group has predicted that by 2020 (just three and a half years away), customers will manage 85% of their vendor relationships without ever interacting with a human. Gartner also predicts that by 2018, 20% of ‘business content’ will be authored by machines. Agency leaders agree.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

Again, I’m not sitting here with a fat pipeline where the buyer is “qualified”.  I mainly use LinkedIn and some Twitter to conduct smarter outreach.  If I am engaged with Company ABC, I’ll conduct an advanced search for marketing professionals within their company.  If I see someone I want to engage with then I’ll send him/her a personal note and an invitation to link up.  We recently had the chance to catch-up with Jill Rowley a.k.a Much has been written about the change that has occurred in B2B marketing as a result of the buyer landscape change.  Marketing Automation

What to expect when you’re expecting #MarTech next month

chiefmartech

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. In particular, they’ll explore strategic and tactical advantages when technical resources are embedded in marketing and considered equal parts “software engineer” and “marketer.”

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Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat

It's All About Revenue

Eloquestions. (A) Mrkt research into the buyer allows better investment into limited mrkt’ing resources. Yet a more focused approach, such as posting in a niche LinkedIn group, can be more effective. With a ‘best guess’ approach, marketers could bombard their leads with product information. According to Gartner Research, event-triggered marketing can potentially save 80% of your direct mail budget. Here are the highlights from the first Twitter chat, on ‘Targeting’. We handed the baton to influencer  Deshelia Spann ,Digital Marketing Strategist at Eaton.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. In today’s frugal environment, buyers don’t always have the resources to research issues or frameworks to understand what might ail them.

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

For over two decades Rand Schulman’s area of interest and success has been in building organizations and products that disrupt old sectors and forge new ones. He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), and he led products and strategy at Webtrends. But it is now. Want to learn more about data, big and small? Yelp, Jigsaw).

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Would you like to set aside 30 minutes to see our product?’ Click to start video at this point — In response to my question about how he views research that reports 70% of the buying process is complete before a sales rep gets involved, Carlos notes that Gartner predicts this figure will be 85% by 2015. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation. With so many resources available beyond employees, the most innovative companies are driving ideas, innovative improvements, and partnerships via dialogue with the social media community – a term we call Collaborative Innovation.

How to Lay a Solid Foundation for Marketing Success

Savvy B2B Marketing

Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. In the report, Gartner outlines the five phases of the Marketing Activity Cycle to guide for high tech and telecom providers in their major work activities. Gartner points to valuable resources to help marketers in each of these areas.

The Secrets to Stellar Marketing Automation

Hubspot

Noting their early success on the production line, the foreman yells, "Speed it up!" It's not only how to leverage the tools that automate their offerings—from email and search to social media—but access to a comprehensive set of resources to develop the type of relevant content their customers need. Marketing automation is a process, not a single product.

7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

That is a prediction 1 by analysts at Gartner, Inc. The actual sale itself goes through a fine filter of several decision makers with their own, hard-nosed wish lists of what they want the purchased product or service to deliver. Your sales people can prove to be an invaluable resource when it comes to understanding customer pain points. Make it easy to provide feedback.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

Again, I’m not sitting here with a fat pipeline where the buyer is “qualified”.  I mainly use LinkedIn and some Twitter to conduct smarter outreach.  If I am engaged with Company ABC, I’ll conduct an advanced search for marketing professionals within their company.  If I see someone I want to engage with then I’ll send him/her a personal note and an invitation to link up.  We recently had the chance to catch-up with Jill Rowley a.k.a Much has been written about the change that has occurred in B2B marketing as a result of the buyer landscape change. 

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. In today’s frugal environment, buyers don’t always have the resources to research issues or frameworks to understand what might ail them.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Each content resource you develop should be aimed at educating both them and you. NOTE: generic product, not our product. Read on to get their insights. Blogs. Rebel Brown's blog Phoenix Rising.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

As far as production, you want to make it a one-stop shop for all related resources. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. It was not about selling our products or pushing marketing messages. Web 2.0

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

As far as production, you want to make it a one-stop shop for all related resources. We also interviewed influential analysts such as John Pescatore of Gartner, Inc. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. It was not about selling our products or pushing marketing messages. Web 2.0

Wake Up, Boss! Your Salespeople Need Help

Jill Konrath's Fresh Sales Strategies Blog

He just wants us to get out there and tell people about our wonderful products (or services so they'll buy." They ask me, "What can I do? Before the Web was part of everyday life, buyers had limited resources for evaluating products and services. Gartner) or seek out suggestions from their closest peers. He just wants me to go out and make more cold calls.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

Recommended Resources from B2B Marketing Experts. LinkedIn Groups and Answers can give you a quick read on viewpoints. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. It’s almost the end of the year and we will soon start a fresh one. Read on to get their insights. Blogs. via Beth Harte).

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. 13 qualities of a good social media voice - Chris Koch , August 3, 2010 When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Linkedin (93). Pause.