Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. ” Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. .

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Only B2B

FEBRUARY 11, 2024

Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings. While intent data offers immense benefits, it’s not without its challenges.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? Public data from social media networks, i.e. Twitter.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Understand purchase intent. Personalize Messaging Through Seamless Integration.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. This data is also considered “directed” intent signals because they are unique to you and your organization and can’t be acquired by another company. Content Marketing and Demand Generation .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52