PureB2B

JUNE 23, 2022

Forward-thinking marketers should take advantage of the insights gleaned from the statistics below when developing ways to improve the path to purchase for their buyers: Make it Easy. 77% of B2B buyers say their latest purchase was very difficult— Gartner . Avoid the temptation to gatekeep key resources.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Abhishek Shrivastava, Senior Director of Product, LinkedIn. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Understand your target market.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

SEPTEMBER 7, 2021

As digital outreach and customer acquisition become prioritized, marketers will need to reallocate their budgets to reflect those priorities. This could also be why marketing teams have shifted gears and prioritized martech investments in 2021—particularly in AI-driven technologies. What are your revenue targets?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data).

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118