Buyer Intent, Gartner, In-market Buyers and Product

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Buyer Intent

Gartner

In-market Buyers

Product

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent

Buyer Intent Intent Data Digital Asset Management Privacy

Shifting Your Focus to Intent-Driven Leads

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Round Off Your Intent Data Streams.

Intent

Intent Top of Funnel Intent Signal Intent Data

B2B Marketing Zone

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

Shifting Your Focus to Intent-Driven Leads

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