Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Give Marketers a Seat at the Revenue Operations Table.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

JULY 31, 2022

The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

JUNE 23, 2022

B2B Buyers’ Frustrations with the Customer Journey . Forward-thinking marketers should take advantage of the insights gleaned from the statistics below when developing ways to improve the path to purchase for their buyers: Make it Easy. 77% of B2B buyers say their latest purchase was very difficult— Gartner .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

B2B Marketing Directions

AUGUST 27, 2017

By eliminating the waterfall stages that focused on the sources of individual leads and on the "ownership" of demand generation activities, the new waterfall implicitly recognizes that demand generation has become a team sport that involves marketing, business development, and sales throughout the whole process.

Demand 40

Demand Work Management Intent Data Features 40

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Intent-driven lead generation is the result of using intent data to supercharge the lead generation process. 55% of sales leaders are using intent data to grab in-market leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118