Martech

APRIL 3, 2023

Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner. Create guidelines for tone and voice to maintain consistency in all communications, whether through a chatbot, email or phone conversation. Is it to increase engagement, drive more leads or boost sales?

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. So, it is not only engagement rates that are high during this crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

SalesIntel

AUGUST 22, 2023

According to Gartner , B2B sales reps only have 5% of a buyer’s time, and 77% of buyers find the sales journey complex or difficult. Everyone on the team has to understand how to set priorities using a combination of established guidelines and data-based research.

Outreach 52

Outreach Work Management Marketing Management Personalization 52

Madison Logic

OCTOBER 11, 2023

With Gartner data indicating that sales reps only have around 5% of a customer’s time during their B2B buying journey, it’s up to you to guide them to decision confidence and secure buy-in from the entire buying committee. It’s important to not be overly prescriptive or controlling when working with an influencer.

Account Based Marketing 52

Account Based Marketing ABM B2B Marketing Marketing Strategy 52

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. 13% say not following brand guidelines. 66% said conferences (including virtual). Communications Influence with the C-Suite Grew. PR measurement.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. If you are looking to implement marketing automation into your workflow, there are certain guidelines that you need to follow. Microsoft alone experienced a surge in usage of Zoom & Teams.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Product Emails (These emails are specifically those about product-specific campaigns.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40