Looking to Amplify Your ABM Strategy? Don’t Sleep on B2B Influencer Marketing
Madison Logic
OCTOBER 11, 2023
With Gartner data indicating that sales reps only have around 5% of a customer’s time during their B2B buying journey, it’s up to you to guide them to decision confidence and secure buy-in from the entire buying committee. It’s important to not be overly prescriptive or controlling when working with an influencer.
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